Public Relations & Advertising

What You Will Learn

The Public Relations & Advertising interdisciplinary emphasis provides you with the theory and practical skills in writing, critical thinking, marketing, advertising and communicating to influence public opinion across a range of media.  In the Public Relations emphasis you can specialize in one of the following five tracks:

  • Copywriting: Learn to hone your craft through exposure to a broad range of writing styles from advertising, to public relations to writing for the Web.
  • Health Care Public Relations: Focus on public relations in the health care industry with its unique terminology and marketing strategies.
  • International Public Relations: Work to help master the political, economic and social structures you will encounter as the global marketplace continues to expand.
  • Marketing: Choose a variety of business classes to help you understand consumer behavior and how to sell and influence the public.
  • Visual Communication: Focus on understanding how to make verbal and graphic arts messages visually appealing, persuasive and informative.

"Professors who know your name. An education that applies to your job every day. A connection to working professionals. That's the Department of Communication at WSU. Programs that challenge the way you think and open your mind to endless possibilities. As a Public Relations alumnus and employer of Weber State PR graduates, I highly recommend the Communication Department for those who want to further their education, enhance their job skills and move forward in life. It's a great value for the investment."

-Dave Smith, Client Services Director
Penna Powers

Careers in Public Relations & Advertising

See a list of career possibilities.

Program Requirements

How To Declare Your Major

  1. Complete the Major Declaration Form (PDF)
  2. and have your advisor sign it.
  3. Return the form to the Communication Department in Elizabeth Hall, Room 330.

Get Involved


Sheree Josephson, Ph.D.
EH 332
Last Names A-G

Sarah Steimel, Ph.D.
EH 346
Last Names H-O

Nicola Corbin, Ph.D.
EH 341
Last Names P-Z