Social media channels such as Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn, blogs, etc. are useful tools for connecting with current and prospective students, professional colleagues and alumni, promoting organizations and events, and encouraging discussion of issues. Weber State University supports faculty, staff and student participation in online communities.
The information on this page will help you use social media as an administrator on behalf of an official WSU account. Official social media accounts are created for the purpose of representing colleges, departments, programs, offices, clubs and activities, and they are maintained by current employees. As an admin of an official account, you are expected to promote, enhance and protect Weber State’s brand identity.
Weber State is active on many social channels. Here’s where we’re most active — and what we do there.
Example Our Facebook page has more than 48,000 “likes,” third-most among public universities in Utah in terms of popularity. Our best content is visual, timely and interactive. We take pride in being truly social. We usually respond to messages within minutes and thrive on sharing user-generated photos and video.
Example@WeberStateU has nearly 10,000 followers. On Twitter, we focus on sharing news, and promoting university stories. Here, we interact heavily with the community and local/national media, using #WeberState and #WeAreWeber to increase the university’s visibility. We share a lot of Twitter content in our morning news updates.
ExampleWith almost 14,000 followers, @WeberState is one of our student favorites. This is where we love to share the sights and sounds of campus, and most importantly, content created by our followers. Instagram gives our followers a feel for what it means to be a Wildcat.
ExampleWith more than 6,000 “friends,” Snapchat (username: WeberStateU) supplements Instagram as our students’ preferred social platform. It is our most “direct” line to students, and Weber State was one of the first higher education institutions in the country to create an official Snapchat account. This is our favorite place to give away swag and other free stuff.
ExampleWeberStateU on YouTube is home to all official Weber State videos. Here, we also curate playlists from other WSU-related YouTube channels, so you’ll never miss out on the best Weber State has to offer.
ExampleWeber State’s LinkedIn page has more than 73,000 followers. The vast majority are alumni, who love to see photos of campus and hear about graduate success stories. We also connect with more than 5,000 current and former faculty and staff on LinkedIn, so we can keep them up to date on employee-related developments.