Alan E. Hall is a sales leader, a visionary entrepreneur, an esteemed venture capitalist, a dedicated philanthropist, and a passionate advocate for education and community development. A lifelong champion of innovation and service, Alan’s legacy is defined by his commitment to building successful businesses and strengthening the institutions that shape our society.

He is the founder of MarketStar Corporation, a pioneering global outsourced marketing and sales company that has empowered brands and driven economic growth for decades. In addition, Alan co-founded Mercato Partners, one of the nation’s top-performing growth equity venture capital firms, helping high-potential companies scale and thrive.

Beyond business, Alan has left an indelible mark on public service and education. He is the former chairman of the Utah Technology Council, the Ogden-Weber Chamber of Commerce, the Weber State University Board of Trustees, and he served as a board member of the Utah System of Higher Education. His leadership and vision have shaped the future of countless students, entrepreneurs, and civic leaders.

Alan currently serves as chairman of Ogden Pioneer Days. A sought-after speaker and published author, Alan continues to inspire with his unwavering belief in the power of education, enterprise, and community.

The Alan E. Hall of Fame Award honors individuals who embody his values of innovation, sales leadership, and service—a testament to a life devoted to making a meaningful difference.