Photo Best Practices

A photo is a way to inform outside audiences about what you do, while also drawing them in and encouraging them to learn more. Here is a photo gallery with some examples of our work.

Guidelines

Due to limited resources, all requests for photography will need to adhere to these terms and conditions.

  • All photography requests must have a direct tie to Weber State University, its departments, colleges, programs, divisions, etc.
  • All photography requests should have a planned future use related to marketing and promoting the Weber State story.
  • All requests must be received from WSU employees. Students requesting photography must have a WSU faculty or staff sponsor who is an employee of the university.
  • Please provide at least two weeks advance notice for your request. 
  • Marketing & Communications reserves the right to decline photo requests that promote or publicize third-party messages for companies, nonprofits, other organizations or agencies, political candidates or parties, etc., even if those entities are partnering with Weber State.
  • Photography requests will be honored on a first come, first served basis. A pre-existing commitment may result in a subsequent request being declined.

Best Practices

  • Real life, documentary-style photos will illustrate your message much better than posed, stock-style photos. Try to schedule photo shoots when events are taking place.
  • Photos of small banquets or luncheons rarely get used more than once and therefore aren't a good use of Marketing & Communications resources. We recommend you document such events yourself with a cell phone camera. Here are some tips for taking your own photos.
  • Photos should be able to stand on their own. While we often use photos alongside more detailed text, a photo should be able to communicate a message on its own without explanation.
  • Have a final use for your photos in mind before setting up a photoshoot. If you know the eventual use of your photos, you will be able to better plan what photos to capture.
  • Know the intended audience for your photos. Different audiences will connect to different elements of a photo and this will determine what exactly you should photograph and how. For example, photos of someone working in a chemistry lab could be very different if your audience is high school students as compared to a professional scientific society.

Contact

Ben Zack, guy with a camera

  • 801-626-6917
  • benjaminzack@weber.edu