STRATEGIC PLAN
Mountains of opportunities

STRATEGIC INITIATIVES

1. Building Bridges to Goddard
2. Transforming the Learning Environment
3. Connecting Students to Curriculum & Communities
4. Integrating & Expanding Technology, Analytics, and Critical Thinking Across the Curriculum

GUIDING PRINCIPLES

1. Research
   • Utilization of research to further learning
   • Advancement within & across disciplines
   • Application of Theory to Practice
2. Teaching & Learning
   • A coordinated curriculum aligned with market needs
   • A personal touch to serving students
   • A flex-paced program that accommodates the needs of working students
   • An affordable educational investment
3. Communities
   • Students & employers
   • University, college, department, program
   • Profession, global

DISTINGUISHING VALUES

1. Scholarly Releance
   • We advance and disseminate research relevant to our scholarly communities, business practitioners, and broader society
2. Student Focus
   • We help our students develop the knowledge, skills, and ethics valued by contemporary business & necessary for our society.
3. Constructive Service
   • We contribute time and expertise to the support of our campus and communities.

VISION

We will be a leader among our peer institutions in providing undergraduate and masters level business and economics education. Through the educational experiences we create, our students will be able to transform themselves into leaders who grow their communities and positively impact the world. We will be known for our scholarship, our commitment to the communities we serve, and our ability to prepare capable graduates.

MISSION

The John B. Goddard School of Business & Economics provides quality undergraduate and graduate education for developing professionals and career-oriented students. Degree programs are grounded in the university’s liberal arts tradition and focused on synthesis of theory across disciplines, the application of theory to practice and the enhancement of professional skills. While we are primarily a regional institution, we seek to prepare our students to succeed in the global economy.