MARKETING

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Why major in marketing at Weber State?

Marketing encompasses the analysis of consumer behavior, demographics and environmental information to facilitate the exchange of offerings that create value for customers and society at large. The program integrates marketing fundamentals, market research and analytics with hands-on learning opportunities. Whether you are into internet marketing, services marketing or international marketing, you will be prepared for career opportunities.

EXPERIENCE
personal attention, excellent academics, targeted experience

WELL-ROUNDED
From technical to creative!

$104,160
2019 median - marketing mgr. Utah

29:1
Small classes = personal engagement

EXPERIENCE
Real work with real companies

WHAT WILL YOU LEARN
in the marketing program?

Gain the competitive advantage with a degree in Marketing

You will learn skills in areas such as: general management, retailing, promotional and advertising management, market research, business strategic management analysis for promotions, sales management and customer relationship management, marketing. You'll also get these hands-on experiences: Gain practical experience by working on important projects for Utah businesses and non-profits and conduct comprehensive research with direct faculty interaction.

A DAY IN THE LIFE
of a marketing professional

Marketing is an incredibly well-rounded career and a typical day will depend on the industry and specialty. Market research experts will spend time conducting and analyzing research and preparing the data for strategists. Strategists will design and implement campaigns and creative experts will execute those campaigns. Most marketing professionals work closely with top executives and sometimes directly with the market. Meeting deadlines are critical. Some may also travel.

A QUICK LOOK
hours, GPA, delivery, grad maps, catalog, admissions & careers

HOURS

120 total hours.
40 Upper division required.
GPA

C or higher in Math 1050
C or higher in ENGL 2010
C- or higher for all Business Foundations courses
2.5 cumulative GPA for Business Foundations courses
2.5 overall university GPA
MINOR

Not required for this major.
COURSE DELIVERY

Some evenings

Some day

Some online
GRAD MAP

Graduation MAPs (Major Academic Plans) show a semester-by-semester plan for taking all classes needed to earn your degree.

GRAD MAP
DEGREE REQUIREMENTS

Explore all of the requirements to complete a degree in marketing. Check the course year, requirements may change.

DEGREE REQUIREMENTS (CATALOG)
ADMISSIONS

The Goddard School has specific requirements for admissions to a program within the college. Check admissions requirements.

ADMISSIONS REQUIREMENTS
CAREERS & RESOURCES

Explore what you can do with a marketing degree, current salaries, job demand, industries, and resources.

MARKETING CAREERS & RESOURCES

MAJOR CLASS REQUIREMENTS
a quick look at the major course requirements in marketing

Note: This degree also requires the general education requirements and the core business curriculum. For a full breakdown, see the course requirements in the catalog.

COURSE	TITLE	CREDITS	PRE-REQ
MKTG 3100	Consumer Behavior	3	Prerequisite or concurrent enrollment: MKTG 3010.
MKTG 3200	Selling and Sales Management	3	MKTG 3010.
BSAD 3500	Introduction to Business Research	3	BSAD 2899, QUAN 3610.
MKTG 3450 (fall only)	Promotion Management	3	BSAD 2899, MKTG 3010. Prerequisite or concurrent enrollment: MKTG 3100.
MKTG 4400	Marketing Strategy	3	BSAD 2899; ACTG 2020; MGMT 3200, ENGL 3100 or PS 3250; MKTG 3010.
MIS 2030	Introduction to Business Analytics	3	MATH 1040 or QUAN 2600.
OTHER COURSE REQUIREMENTS:
Elective Courses - Group A (6 credits) Elective Courses - Group B (3 credits)			SEE OPTIONS (some courses are only offered once a year)

FANTASTIC MARKETING FACULTY
Take a look at the faculty in the marketing major

Tony Allred
Mktg 3010, 3200, 3450
Clinton Amos
Mktg 3100, 4200, BSAD 3500
Sky King
Mktg 3010, 3500, 4400
Atmadeep Mukherjee
Mktg 3010, 4300
Ben Phifer
Mktg 3010,3600

VIEW ALL GODDARD FACULTY

WHAT ARE STUDENTS SAYING
about the marketing program?

Marketing students often have several traits in common. Many are excellent communicators, analytical, creative, great project managers, and work well in teams.

Samantha, Marketing '20

"A small school seemed synonymous with a lame school, but I was very wrong! there were more opportunities and avenues to success."

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Nathan, Marketing '20 Econ '20

"The professors at GSBE are down-to-earth people that, as I got to know them, treated me as a colleague rather than just a student."

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Michelle, MARKETING

"What makes the Goddard school unique is the small class sizes & the professors. I love that all my professors know my name and know who I am."

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