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MARKETING

We're with you every step of the way.

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Why major in
marketing at Weber State?  

Marketing encompasses the analysis of consumer behavior, demographics and environmental information to facilitate the exchange of offerings that create value for customers and society at large. The program integrates marketing fundamentals, market research and analytics with hands-on learning opportunities. Whether you are into internet marketing, services marketing or international marketing, you will be prepared for career opportunities. 

EXPERIENCE 
personal attention, excellent academics, targeted experience  


DIVERSE
From technical to creative!

$104,160
2019 median - marketing mgr. Utah

29:1
Small classes = personal engagement 

EXPERIENCE
Real work with real companies


WHAT WILL YOU LEARN 
in the marketing program?  


You will learn skills in areas such as: general management, retailing, promotional and advertising management, market research, business strategic management analysis for promotions, sales management and customer relationship management, marketing. You'll also get these hands-on experiences: Gain practical experience by working on important projects for Utah businesses and non-profits and conduct comprehensive research with direct faculty interaction.


A QUICK LOOK 
hours, GPA, delivery, grad maps, catalog, admissions & careers  



  • HOURS
     

    120 total hours. 
    40 Upper division required.


  • GPA
     

    C or higher in Math 1050
    C or higher in ENGL 2010
    C-  or higher for all Business Foundations courses
    2.5 cumulative GPA for Business Foundations courses
    2.5 overall university GPA


  • MINOR
     

    Not required for this major.

  • COURSE DELIVERY 

    • Some evenings
    • Some day
    • Some online

  • GRAD MAP

    Graduation MAPs (Major Academic Plans) show a semester-by-semester plan for taking all classes needed to earn your degree. 

    GRAD MAP 

  • COURSE REQUIREMENTS

    Explore all of the requirements to complete a degree in marketing. Check the course year, requirements may change.

    COURSE REQUIREMENTS 

  • ADMISSIONS

    The Goddard School has specific requirements for admissions to a program within the college. Check admissions requirements. 

    ADMISSIONS REQUIREMENTS 


  • CAREERS & RESOURCES 

    Explore what you can do with a marketing degree, current salaries, job demand, industries, and resources.

    MARKETING CAREERS & RESOURCES 

 


MAJOR CLASS REQUIREMENTS 
a quick look at the major course requirements in marketing  


Note: This degree also requires the general education requirements and the core business curriculum. For a full breakdown, see the course requirements.

COURSE

TITLE

CREDITS

PRE-REQ

MKTG 3100

Consumer Behavior

3

Prerequisite or concurrent enrollment:
MKTG 3010.

MKTG 3200

Selling and Sales Management

3

MKTG 3010.

BSAD 3500

Introduction to Business Research

3

BSAD 2899, QUAN 3610.

MKTG 3450

Promotion Management

3

BSAD 2899, MKTG 3010. Prerequisite or
concurrent enrollment: MKTG 3100.

MKTG 4400

Marketing Strategy

3

BSAD 2899; ACTG 2020; MGMT 3200 or
PS 3250; MKTG 3010.

MIS 2030

Introduction to Business Analytics

3

MATH 1040 or QUAN 2600.

OTHER COURSE REQUIREMENTS:
Elective Courses (9 credit hours) SEE OPTIONS

FANTASTIC MARKETING FACULTY 
Take a look at the faculty in the marketing major  


 

  • Tony Allred

    Tony Allred
    Mktg 3010, 3200, 3450

  • Clinton Amos

    Clinton Amos 
    Mktg 3100, 4200, BSAD 3500

  • Jesse King

    Jesse King
    Mktg 3010, 3500, 3600

  • Sky King

    Sky King
    Mktg 3010, 4400, BSAD 1010

VIEW ALL GODDARD FACULTY  

WHAT ARE STUDENTS SAYING 
about the marketing program?  


Marketing students often have several traits in common.  Many are excellent communicators, analytical, creative, great project managers, and work well in teams.    

  • Samantha, MARKETING '20

    "A small school seemed synonymous with a lame school, but I was very wrong! there were more opportunities and avenues to success." 

    READ MORE 

VIEW ALL STUDENT STORIES  

 


LET'S CONNECT 
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