CLINTON AMOS

PROFESSOR OF MARKETING

Clinton Amos

CONTACT

PHONE: 801.626.6504

EMAIL: clintonamos@weber.edu

OFFICE: WB 267

ABOUT

Clinton Amos joined the faculty of Weber State University in 2013 and currently serves as an associate professor of marketing at the Goddard School of Business & Economics. In addition to BA and MBA degrees, Amos holds a PhD in marketing from the University of North Texas. He teaches Consumer Behavior, Digital Marketing, and Business Research in the Goddard School’s undergraduate program. He has been awarded both the 2020 Presidential and the 2015 Alston Awards for Excellence in Teaching.

Amos’ research has been published in 35 academic journals since receiving his PhD in 2008. His dissertation won the 2008 American Academy of Advertising dissertation proposal competition. His research focuses on consumer behavior and has appeared in the Journal of Advertising, International Journal of Advertising, Journal of Consumer Affairs, Journal of Consumer Behaviour, Journal of Business Research, Journal of Business Ethics, and the European Journal of Marketing, among others.

EDUCATION

Ph.D., Marketing (Sociology minor) - University of North Texas, 2008

MBA, International business - Dallas Baptist University, 2002

BBA, Business Administration (French minor) - Northeastern State University, 1999

AWARDS

  • 2022 Emerald Literati Outstanding Reviewer Award Recipient
  • 2020-2021 WSU Presidential Robert L. Marquardt Teaching Excellence Award Recipient
  • 2017 Emerald Literati Outstanding Reviewer Award
  • 2015 Alston Award for Excellence in Teaching
  • 2014 Top Paper in Track Award at the Association of Marketing Theory and Practice Conference
  • 2010-2012 Cree Walker Endowed Chair of Business Administration
  • 2008 Sole Award Winner of the American Academy of Advertising Dissertation Competition
  • 2007 Fellowship recipient for the Dartmouth Institute on Informed Patient Choice held in Hanover, NH at Dartmouth College
  • 2007 American Marketing Association Sheth Doctoral Consortium Fellow
  • 1999 Academic Achievement Award Winner for Business Administration, Northeastern State University

HOBBIES

My hobbies include home improvement, car repair/restoration, woodworking, etc.; anything that appeals to my blue-collar nature.

WEB & SOCIAL MEDIA LINKS

LinkedIn

PUBLICATIONS & PRESENTATIONS

PEER REVIEWED JOURNAL PUBLICATIONS 

  1. Amos, Clinton and Lixuan Zhang (Forthcoming), “Consumer Reactions to Perceived Undisclosed ChatGPT Usage in an Online Review Context,” Acceptance at Telematics and Informatics. https://doi.org/10.1016/j.tele.2024.102163

  2. Zhang, Lixuan, Clinton Amos, and Iryna Pentina (Forthcoming), “Rationality and Morality – Explaining Students’ Perceptions of Using ChatGPT for Plagiarism,” Behaviour & Information Technology,  https://doi.org/10.1080/0144929X.2024.2325023

  3. Zhang, Lixuan and Clinton Amos (2024), “Dignity and Use of Algorithm in Performance Evaluation,” Behaviour & Information Technology, 43 (2), 401-418. (A), https://doi.org/10.1080/0144929X.2022.2164214

  4. Allred, Anthony and Clinton Amos (2023), “A Processing Fluency Perspective on Overhead Aversion: How Much is Too Much?”. Journal of Philanthropy and Marketing, 28 (2), 1-17. https://doi.org/10.1002/nvsm.1781

  5. Amos, Clinton, Lixuan Zhang, Sky King, and Tony Allred (2022) “Aristotle’s modes of persuasion and valence effects on online review trustworthiness and usefulness,” Journal of Marketing Communications, 28 (4), 1-32. https://doi.org/10.1080/13527266.2021.1881806

  6. Holmes, Gary, Clinton Amos, and Lixuan Zhang (2022), “Investigating Consumer Self-Concept in a Niche Retail Market,” with Gary Holmes and Lixuan Zhang. Journal of Applied Marketing Theory, 9 (1), 1-17. https://doi.org.10.20429/jamt.2022.090102

  7. King, Skyler, Anthony Allred, and Clinton Amos (2022). Qualtrics and the Utah Jazz – A Paradoxical Relationship. The CASE Journal. 18 (5), 745-756. https://doi.org/10.1108/TCJ-09-2021-0149

  8. Allred, Anthony T., Skyler King, and Clinton Amos (2022) “Can Recognizing Students by Name Influence Student Evaluations of Teaching?” with Anthony Allred and Sky King. Journal of Education for Business, 97 (2), 69-75. https://doi.org/10.1080/08832323.2021.1888277

  9. Zhang, Lixuan and Clinton Amos (2021), “Acceptance of Covid-19 Tracking Apps,” Journal of Customer Behaviour, 20 (4), 301-321. https://doi.org/10.1362/147539221X16356770010758

  10. Amos, Clinton, Jesse King, and Sky King (2021), “The Health Halo of Morality- and Purity-signifying Brand Names,” Journal of Product and Brand Management, 30 (8), 1262-1276.

  11. Amos, Clinton, Lixuan Zhang, and David Read (2019), “Hardworking as a Heuristic for Moral Character: Why We Attribute Moral Values to Those Who Work Hard and Its Implications,” Journal of Business Ethics, 158 (4), 1047-1062. https://doi.org/10.1007/s10551-017-3725-x

  12. Amos, Clinton, James C. Hansen, Skyler King (2019), “All-Natural versus Organic: Are the Labels Equivalent in Consumers’ Minds?” Journal of Consumer Marketing, 36 (4), 516-526. https://doi.org/10.1108/JCM-05-2018-2664

  13. Amos, Clinton, Sebastian Brockhaus, Stan Fawcett, Dee Fawcett, and Michael Knemeyer (2019), “Blinded by the Light? An Analysis of Sustainability Authenticity and the Halo Effects of Customer Service,” International Journal of Logistics Management, 30 (1), pp.117-139. https://doi.org/10.1108/IJLM-12-2017-0344

  14. Allred, Anthony, Skyler King, and Clinton Amos (2018), “The Rebranding Voice Stream to T-Mobile.” The CASE Journal, 14 (6), 635-647.

  15. Tony Allred and Clinton Amos (2018), “Disgust Images and Nonprofit Children’s Causes,” Journal of Social Marketing, 8 (1), 120-140. https://doi.org/10.1108/TCJ-11-2017-0109

  16. Brockhaus, Sebastian, Clinton Amos, Dee Fawcett, Stanley Fawcett, A. Michael Knemeyer (2017) Please Clap! How Customer Service Quality Perception Affects the Authenticity of Sustainability Initiatives, Journal of Marketing Theory and Practice, 25 (4), 396-420. https://doi.org/10.1080/10696679.2017.1345594

  17. Amos, Clinton, Lixuan Zhang, and Tony Allred (2017), “Do Biodegradable Labels lead to an Eco-safety Halo Effect?” Journal of Consumer Policy, 40 (3), 279-298. https://doi.org/10.1007/s10603-017-9355-y

  18. Amos, Clinton, Nancy Spears, and Iryna Pentina (2016), “Rhetorical Analysis of Resistance to Environmentalism as Enactment of Morality Play between Social and Ecological Well-being,” Journal of Consumer Affairs, special issue on anti-consumption and consumer well-being, 50 (1), 224-259. https://doi.org/10.1111/joca.12081

  19. Spears, Nancy, Clinton Amos, and Atefeh Yazdanparast. (2016), “Seeking Consistency between Planning Orientation and Situational Purchase Mindset,” Journal of Consumer Behavior, 15 (1), 28-37. https://doi.org/10.1002/cb.1528

  20. Holmes, Gary R., Charles E. Pettijohn, and Clinton Amos (2016), “Marketing Students’ Attitudes Concerning Traditional Classroom Resources,” Journal for the Advancement of Marketing Education, 24 (1), 1-11.

  21. Amos, Clinton, Gary Holmes, and Tony Allred (2015), “Exploring Impact Philanthropy, Altruistic, Hedonic, and Egoistic Motivations to Support Animal Causes,” Journal of Nonprofit and Public Sector Marketing, 27 (4), 351-372. https://doi.org/10.1080/10495142.2015.1015377

  22. Zhang, Lixuan, Clinton Amos, and Iryna Pentina (2015), “Information Disclosure in a Chinese Social Media Platform,” Journal of Information Privacy and Security, 11 (1), 3-18. https://doi.org/10.1080/15536548.2015.1010981

  23. Loda, Marsha and Clinton Amos (2014), “Temporal Orientation and Destination Selection,” Journal of Hospitality Marketing & Management, 23 (8), 907-919. https://doi.org/10.1080/19368623.2014.891963

  24. Amos, Clinton, Iryna Pentina, Timothy G. Hawkins, and Natalie Davis (2014) “The Naturalness Bias and Consumers’ Sentimental Pastoral Notion,” Journal of Product and Brand Management, 23 (4/5), 268-281. https://doi.org/10.1108/JPBM-03-2014-0516

  25. Amos, Clinton, Lixuan Zhang, and Iryna Pentina (2014), “Investigating Privacy Perception and Behavior on Weibo,” Journal of Organizational and End User Computing, 26 (4), 43-56. https://doi.org/10.4018/joeuc.2014100103

  26. Nancy Spears and Clinton Amos (2014), “Twentieth Century Female Ad Images: Cultural Interconnections, Social Learning, and The Dialectical Logic Of Advertising,” Journal of Business Research, 67 (4), 441-448. https://doi.org/10.1016/j.jbusres.2013.03.030

  27. Amos, Clinton, Gary Holmes, William C. Keneson (2014), “A Meta-analysis of Consumer Impulse Buying,” Journal of Retailing and Consumer Services, 21 (2), 86-97. https://doi.org/10.1016/j.jretconser.2013.11.004

  28. Barat, Somjit, Clinton Amos, Audhesh Paswan, and Gary Holmes (2013), “An Exploratory Investigation into How Socioeconomic Attributes Influence Coupon Redemption Intentions,” Journal of Retailing and Consumer Services, 20 (2), 240-247. https://doi.org/10.1016/j.jretconser.2013.01.004

  29. Zhang, Lixuan, Robert Pavur, Paul York, and Clinton Amos (2013) “Testing a Model of Users’ Web Risk Information Seeking Behavior,” Informing Science, 16 (1), 1-18.

  30. Zhang, Lixuan and Clinton Amos, (2012), “A Model of End Users’ Web Threats Information Processing,” Journal of Information Privacy and Security, 8 (3), 15-36. https://doi.org/10.1080/15536548.2012.10845659

  31. Spears, Nancy and Clinton Amos (2012), “Revisiting Western Time Orientations,” Journal of Consumer Behaviour, 11 (3), 189-197. https://doi.org/10.1002/cb.1369

  32. Tim Hawkins, Jeffrey Lewin, and Clinton Amos (2012), “The Influence of Leader Opportunism in B2B Exchange,” Journal of Business Research, 65 (8), 1112-1118. https://doi.org/10.1016/j.jbusres.2011.08.021

  33. Pentina, Iryna and Clinton Amos (2011), “The Freegan Phenomenon: Anti-Consumption or Consumer Resistance?” European Journal of Marketing, 45 (11/12), 1768-1778. https://doi.org/10.1108/03090561111167405

  34. Amos, Clinton and Stacy Landreth Grau (2011), “Does Consumer Skepticism Negate the Effects of Visceral Cues in Weight Loss Advertising?” International Journal of Advertising, 30 (4), 693-728. https://doi.org/10.2501/IJA-30-4-693-719

  35. Amos, Clinton and Nancy Spears (2010), “Generating a Visceral Response: Effects of Visceral Cues in Weight Loss Advertising,” Journal of Advertising, 39 (Fall), 25-38. https://doi.org/10.2753/JOA0091-3367390302

  36. Amos, Clinton and Audhesh Paswan (2009), “Getting Past the Trash Bin: Attribution about Envelope Message, Envelope Characteristics, and Direct Mail Effectiveness,” Journal of Marketing Communications, 15 (4), 247-265. https://doi.org/10.1080/13527260802332053

  37. Zhang, Lixuan, Clinton Amos, and William C. McDowell (2008), “A Comparative Study of Internet Addiction between the U.S. and China,” CyberPsychology, Behavior, and Social Networking (Formerly CyberPsychology & Behavior, 11 (6), 1-4. The manuscript was recognized as high impact research by the Mary Ann Liebert, Inc. https://doi.org/10.1089/cpb.2008.0026

  38. Amos, Clinton, Holmes, Gary, and David Strutton (2008), “Celebrity Endorser Source Effects and Effectiveness in Advertising: A Quantitative Synthesis of Effect Size,” International Journal of Advertising 27 (2), 209-234. https://doi.org/10.1080/02650487.2008.1107305

PEER REVIEWED CONFERENCE PROCEEDINGS (*presented study at conference)

  1. Zhang, L., Wilson, K., and Amos, C. “Perceptions of Artists on AI Art,” Proceedings of American Conference on Information Systems, Salt Lake City, UT, Aug 15-17, 2024.

  2. * “Do Consumers Trust Confidence Intervals? Consumer Reactions to Point-Estimates vs. Ranges,” with Lixuan Zhang. 2023 Society for Marketing Advances Conference. Ft. Worth, Texas, TX November 9-11.

  3. * “Modes of Persuasion and Online Review Perceptions,” with Sky King and Anthony Allred. 2019 Association of Marketing Theory and Practice Annual Conference, Charleston, SC March 21-23.

  4. Holmes, Gary, Clinton Amos, and Lixuan Zhang (2018), “The Role of Consumer Self-Concept,” 2018 Association of Marketing Theory and Practice Annual Conference, Ponte Vedra, FL, March 15-17 (Won Best Paper in Track).

  5. Brockhaus, Sebastian, Clinton Amos, Dee Fawcett, Stanley Fawcett, A. Michael Knemeyer (2017), "Bringing Supply Chain Sustainability to Life in the Classroom: Conducting Longitudinal Experiments to Inspire Student Engagement” 2017 Council of Supply Chain Management Professionals Annual Conference.

  6. Brockhaus, Sebastian, Clinton Amos, Dee Fawcett, Stanley Fawcett, A. Michael Knemeyer (2017), “The Halo-effect of Customer Service on Sustainability Authenticity: A Multi-industry Perspective,” 2017 Council of Supply Chain Management Professionals Annual Conference.

  7. * Amos Clinton, Sebastian Brockhaus, and Iryna Pentina (2016). Guerilla Gardening: A Positive Deviance Effort of Reclamation? ICAR Anti-consumption and Public Policy Conference, Melbourne, Australia, December 9-10

  8. * Pentina, Iryna, Lixuan Zhang, and Clinton Amos (2016). “Antecedents and Consequences of Emotional Disclosure in Social Media: a Case of Facebook,” 2016 American Marketing Association Winter Educators’ Conference, Las Vegas, NV, February 26-28.

  9. Brockhaus, Sebastian, Clinton Amos, Dee Fawcett, Stanley Fawcett, A. Michael Knemeyer (2016) “An Uphill Battle: How Customer Service Perceptions Influence The Authenticity Of Sustainability Efforts,” Annual Meeting of the European Operations Management Association (EurOMA), June 2016.

  10. Brockhaus, Sebastian, Clinton Amos, Dee Fawcett, Stanley Fawcett, A. Michael Knemeyer (2016) “The Sisyphus Effect of Sustainability: How Customer Service Quality Affects the Perception of Sustainability Initiatives,” Journal of Business Logistics European Research Seminar, Vienna, Austria, May 12-13

  11. Brockhaus, Sebastian, Clinton Amos, Dee Fawcett, Stanley Fawcett, A. Michael Knemeyer (2016) “No Service—No Sustainability: Providing Directions to Help Logistics Service Providers Deliver Sustainability to the Correct Address,” Journal of Business Logistics European Research Seminar, May 12-132.

  12. Loda, Marsha and Clinton Amos (2014). “Can Temporal Orientation Impact Destination Choice?,” 45th Travel and Tourism Research Association International Conference, Brugge, Belgium, June 18-20.

  13. * Amos Clinton, Nancy Spears, and Iryna Pentina (2014) “Resisting the Green Dragon: Consumer Resistance to the Environmental Movement,” with Nancy Spears. The 5th ICAR Symposium, Kiel, Germany, July 4-6.

  14. * Amos, Clinton, Gary Holmes, and Anthony Allred (2014), “Exploring Impact Philanthropy, Altruistic, Hedonic, and Egoistic Motivations to Support Animal Causes,” 2014 Association of Marketing Theory and Practice Annual Conference, Hilton Head, SC, March 27-29 (Paper Won Best in Track).

  15. * Zhang, Lixuan, Clinton Amos, Iryna Pentina, and B.J. Blackwood (2014), “Information Disclosure on a Chinese Social Media Platform,” 2014 Association of Marketing Theory and Practice Annual Conference, Hilton Head, SC, March 27-29.

  16. Amos, Clinton, Iryna Pentina and Lixuan Zhang (2013), “Contextual Drivers of Privacy Perceptions and Behaviors on Chinese Weibo: Implications for Digital Marketing,” 2013 American Marketing Association Summer Educators Conference, Boston, MA, August 9-11.

  17. * Gary Holmes, Clinton Amos and William C. Keneson (2011) “Impulse Buying: A Quantitative Synthesis of 60 years of Literature,” 2011 American Marketing Association Summer Educators Conference, San Francisco, CA, August 5-7.

  18. * Iryna Pentina and Clinton Amos (2010), “Living Among the Freegans: An In Depth Analysis of Online Anti-consumerism Movements,” 2010 ICAR/NACRE Symposium, Marseille, FR, June 25th-26th.

  19. * Amos, Clinton and Stacy Landreth-Grau (2009), “Visceral Cues and Consumer Skepticism: Consumer Reactions to Weight Loss Advertising,” 2009 AMA Marketing and Public Policy Conference, Washington, D.C., May 28-30.

  20. * Amos, Clinton and Nancy Spears (2009), “Creating a “Gut” Reaction: Assessing Responses to Visceral Cues in Weight Loss Advertising,” 2009 Society for Consumer Psychology Conference, San Diego, CA, February 12-14.

  21. * Amos, Clinton and Nancy Spears (2008), “The Impact of Visceral Influences on Consumers’ Evaluation of Weight Loss Advertising: A Proposal for Measurement,” 2008 Society for Consumer Psychology Conference, New Orleans, LA, February 21-23.

  22. Amos, Clinton (2008) “The Happy Planet Index: An Index of Human Well-being?” 2008 Society of Applied Anthropology Conference, Memphis, TN, March 26-29.

  23. * Amos, Clinton (2007), “Get Slim Quick Claims: The Impact of Visceral Influences on Consumers’ Evaluation of Weight Loss Advertising,” 2007 American Marketing Association Winter Educators’ Conference, San Diego CA, February 16-19.

  24. * Amos, Clinton, Holmes, Gary, and Lixuan Zhang (2007), “Consumers’ Non-Conscious Ad Intrusion Detection Systems: The Link between Psychological Reactance and Ad Irritation,” 2007 Academy of Marketing Science Annual Conference, Coral Gables, FL, May 23-26.

  25. * Amos, Clinton (2006). “Message Framing, Envelope Characteristics, and Direct Mail Effectiveness,” 2006 American Marketing Association Winter Educators’ Conference, St. Petersburg FL, February 17-21.

  26. * Amos, Clinton and Lixuan Zhang (2006), “An Examination of Consumers’ Attitudes towards Commercial E-mail Solicitations,” 2006 Society for Marketing Advances Annual Conferences, Nashville TN, Nov. 1-4.

  27. * Amos, Clinton and Gary Holmes (2006) “Direct Advertising Value: An Integrated Model,” 2006 Society for Marketing Advances Annual Conference Proceedings, Nashville, TN, Nov 1-4.

  28. * Gary Holmes and Clinton Amos (2006) “Evaluation of New Package Design on Purchase Intention,” 2006 Society for Marketing Advances Annual Conference Proceedings, Nashville TN, Nov 1-4.