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Projects

Portfolio of past web projects from WSU Marketing & Communication.

Featured Projects

Admissions Counselors

Interactive Contact Page

In 2019 the Weber State Admissions department reassessed their mission from the ground up. With an eye on increasing enrollment and retention, extensive market and user research was conducted. The research uncovered multiple friction points in the admissions process for prospective students.

But different types of friction are experienced by different types of students. A user segmentation framework was applied to the UX across the site. This interactive contact page, which intuitively matches prospective students with the appropriate admissions counselor based on location, is the contact application of that framework.

Counselors Page

Pursuit Campaign

Animated Landing Page

The Pursuit campaign was launched to communicate the type of grit and determination displayed by many Weber State students with a goal of increasing overall awareness of the school for audiences both in and out of Utah.

The camapign was launched across multiple channels including a commercial, print, social media, billboards, email and web. The campaign landing page served as a destination that could be easily communicated, as a memorable web address, to audience regardless of the channel or platform. The site was designed as a series of slides through which the user could navigate with the keyboard or mouse.

The slide presentation used large-scale visuals, custom text and animation to add an emotional dimension to the messaging and providied multiple entry points to the larger university website, enabling users to further explore what the school has to offer.

Pursuit Landing Page

Annual Report

Digitized Print Publication

Every year the Weber State Annual Report highlights the achievements of faculty, staff, students and stakeholders across all Weber campuses and beyond. The annual report website represents the digital version of that publication and extends access to the report to those who might not have reveived a print copy. It also serves as the official online archive of each report.

Production of the website is a collaboration between all of the teams within Marketing & Communications as well as multiple academic departments, University Advancement and the President's Office.

In the spirit of showing the best of what the university has produced for the year, we use the report to demonstrate the leading edge of where the department is at in terms of visual communication and web design.

WSU Annual Report

Colleges, Schools & Departments

Card List Elements

A link list of our colleges and departments lives in the main site menu. This previously existed as a simple bulleted list of hyperlinks. The utilitarian presentation honestly represented the content but did little to invite visitors to further explore the Universities academic programs.

User experience was enhanced via a robust interface element that combines images, copy content, links and buttons all contained within a card design inspired by the Recontre illustrated educational cards of the 70s and 80s."

Colleges, Schools & Departments