Projects

Interactive Contact Page

In 2019 the Weber State Admissions department reassessed their mission from the ground up. With an eye on increasing enrollment and retention, extensive market and user research was conducted. The research uncovered multiple friction points in the admissions process for prospective students.

But different types of friction are experienced by different types of students. A user segmentation framework was applied to the UX across the site. This interactive contact page, which intuitively matches prospective students with the appropriate admissions counselor based on location, is the contact application of that framework.

Digitized Print Publication

Every year the Weber State Annual Report highlights the achievements of faculty, staff, students and stakeholders across all Weber campuses and beyond. The annual report website represents the digital version of that publication and extends access to the report to those who might not have reveived a print copy. It also serves as the official online archive of each report.

Production of the website is a collaboration between all of the teams within Marketing & Communications as well as multiple academic departments, University Advancement and the President's Office.

In the spirit of showing the best of what the university has produced for the year, we use the report to demonstrate the leading edge of where the department is at in terms of visual communication and web design.

Card List Elements

A link list of our colleges and departments lives in the main site menu. This previously existed as a simple bulleted list of hyperlinks. The utilitarian presentation honestly represented the content but did little to invite visitors to further explore the Universities academic programs.

User experience was enhanced via a robust interface element that combines images, copy content, links and buttons all contained within a card design inspired by the Recontre illustrated educational cards of the 70s and 80s."