As part of defining our brand, we asked questions like: What is Weber's personality? Are we standoffish? Shy? Loud? Pretentious?
No, we're not. Instead, we're:
- Straight talkers
- Down to earth and real
- Able to have fun and not take ourselves too seriously
Understanding this helps establish a consistent tone in how we communicate. While we might need to tailor our messages to resonate with certain audiences, our voice remains consistent.
Of course, we do have standards. As a university, we strive for error-free communication: Proofreading is important! Whenever you can, have another person read over what you've written or designed before it goes out to the public.
We also keep consistency in our communication by following these style guides:
- Associated Press (AP) Style
- WSU Writing Style Guide (WSU-specific info, such as building and program names)