Voice & Tone
When writing on behalf of Weber State University it is important to communicate consistently, professionally and in a way that stays on brand. Understanding this helps establish a consistent voice at Weber State. While we might need to tailor our messages to resonate with certain audiences, our voice must remain consistent.
At Weber State, our tone is:
Practical
Down To Earth
Serious When Called For
Fun When Called For!
Writing Resources
An important part of tone is writing, grammar and spelling style. We use a combination of Associated Press (AP) Style and a university style guide when writing for print and digital publications like flyers, websites, digital signs and pretty much anything you’ve ever seen on campus.
Weber State Writing Style Guide Writing for Web
KEY TAKEAWAYS
- Phone numbers should be formatted: 801-###-####.
- Times should be formatted with “a.m.” or “p.m.” If two times are listed, only use the “a.m.” or “p.m.” after the last listed time if both fall in the same period. For example, “8 a.m. to 10 p.m.” and “1 to 10 p.m.” are both correct.
- Do not use two spaces after periods.
- Do not capitalize “university” when it stands alone.
- Avoid too! Many! Exclamation points!
Examples
WRONG
The GEOG 569 GIS Workshop is designed as a capstone experience in which graduate students work in 2-3 person groups with a project sponsor mainly from the greater Wasatch Front region to model a social-ecological system for sustainability management purposes.
RIGHT
Graduate students in this geography workshop will work in small groups to increase the number of sustainability programs in Northern Utah.
WRONG
We’re holding a flu shot clinic Feb. 23! Flu shots are super important! Come get yours today!
RIGHT
Weber State will be holding a flu shot clinic 9-10 a.m., Feb. 23, at the Dee Events Center. Appointments are available on a first come, first served basis. Visit the Student Health Center website for more information.
WRONG
Students, have you ever wondered how much you should be investing in retirement? Our Retirement 101 course is available online and in person this semester. No refreshments will be served for those attending in person. Registration is required.
RIGHT
Learn how to save for that boat, vacation home or sports car in our Retirement 101 course, offered both online and in person this semester. Enrollment is limited to provide you with a customized learning experience that’s applicable to your life. It’s never too early to start preparing, so register today.