Photo & Video
At Weber State University, we have a lot going for us: a gorgeous mountainside campus, a vibrant student body, great academic programs and a multitude of activities. One of the main reasons to use photos or video when communicating about WSU is to help your audience picture themselves here. Make it easy for them by using good images.
Best Practices for Effective Visual Content
Capture Personal Connections
A beautiful campus or a new building is great, but empty sidewalks and hallways can make your images feel lifeless. Capture the essence of WSU by photographing or scheduling shoots when the campus is bustling with people. The energy and activity of our university shine through its students, faculty, and staff.
Highlight Action
Is your program hands-on? Do students engage in activities outside the classroom? Are faculty members interacting energetically with students? Action-packed photos or videos offer more dynamic content than static lecture hall images, making your visuals far more engaging.
Showcase Quality
Whether it's the content or the presentation, quality matters. WSU boasts state-of-the-art facilities and stunning gathering areas—make sure to showcase these wisely. Always use high-resolution images to maintain a polished and professional look across all platforms.
Stay Authentic
Whenever possible, use real photos of WSU students, professors, or staff in actual campus settings. Stock photos can't capture the unique spirit of our university. Remember to obtain consent from anyone featured in your images to use their likeness for promotional purposes.
AI Image Guidelines
Ensure compliance with AI image guidelines when creating or selecting visuals.
Video Guidelines
In order to be used on weber.edu web pages, videos must be uploaded to YouTube or Kaltura.
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Obtain Consent. Ensure video release forms are signed by all participants, including employees.
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Captioning Required. All videos must include captions. View Captioning Instructions.