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Photo & Video

At Weber State University, we have a lot going for us: a gorgeous mountainside campus, a vibrant student body, great academic programs and a multitude of activities. One of the main reasons to use photos or video when communicating about WSU is to help your audience picture themselves here. Make it easy for them by using good images.

Best Practices for Effective Visual Content

Capture Personal Connections

A beautiful campus or a new building is great, but empty sidewalks and hallways can make your images feel lifeless. Capture the essence of WSU by photographing or scheduling shoots when the campus is bustling with people. The energy and activity of our university shine through its students, faculty, and staff.

Highlight Action

Is your program hands-on? Do students engage in activities outside the classroom? Are faculty members interacting energetically with students? Action-packed photos or videos offer more dynamic content than static lecture hall images, making your visuals far more engaging.

Showcase Quality

Whether it's the content or the presentation, quality matters. WSU boasts state-of-the-art facilities and stunning gathering areas—make sure to showcase these wisely. Always use high-resolution images to maintain a polished and professional look across all platforms.

Stay Authentic

Whenever possible, use real photos of WSU students, professors, or staff in actual campus settings. Stock photos can't capture the unique spirit of our university. Remember to obtain consent from anyone featured in your images to use their likeness for promotional purposes.

AI Image Guidelines

Ensure compliance with AI image guidelines when creating or selecting visuals.

 Download & Use Weber State Photos

Video Guidelines

In order to be used on weber.edu web pages, videos must be uploaded to YouTube or Kaltura.

If you’d like Marketing & Communications to create a video for you, please fill out our project request form.

More Info: Photo, Video & Print