Logos
The logo is vital to our brand. It is our identifier and verifies the validity of our messages. The accurate, consistent and responsible use of WSU logos enables a powerful representation of our university.
Which Logo Should I Use?
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Our official university signatures serve as a graphic representation of the university at large. They will be used for general marketing, apparel, promotional items, university communications and publications.
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Secondary signatures are utilized to represent individual entities at the university. This includes: colleges, centers, offices, non-academic departments and other units on campus.
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Academic department signatures are used in conjunction with their respective college marks to represent academic programs offered by the university.
Athletic Marks Are Used For
- All NCAA athletic teams, as well as club and intramural sports
- Apparel and promotional items for athletics and school spirit
- WSU Athletics buildings, playing fields and vehicles
- Student clubs and organizations, homecoming events, and other non-academic units
A Note on Licensing
Logo usage is managed by the Collegiate Licensing Company (CLC). A list of vendors licensed to print WSU logos on your project is available from the Wildcat Store. If you are an entity outside the university and would like to get a license for logo usage, you can apply with the CLC.
Download a quick reference guide to CLC license types.
Obtaining Logos
Download our primary university and athletic logos for both print and digital needs.
Existing Logos
For other existing logos such as academic departments, divisions, programs, etc., request the file from the Marketing & Communications team and we will share them with you.
These requests are usually reviewed weekly on Monday afternoons.
Do you require a new logo?
Follow the same process and request it through our project request form.
You or your organization can qualify for a secondary logo if the organization is:
- An academic department within a college
- A department within a division
- A student club
- Still being formed and you can provide the appropriate documentation (meeting minutes, a Trustees packet, etc.) where the formal creation of the department was approved
-Approved by President’s Council in 2013.