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Colors

Here at Weber, we bleed purple, it is one of the most important visual components of who we are and how our brand is perceived. No other university wears it quite like we do, nor do they have the same level of distinction or recognizability. Let purple be the hero color for all of your designed materials.

Identity Palette

Wildcat Purple

Patone 2617
CMYK: 84/100/28/18
RBG: 73/35/101
HEX: #492365

University Gray

Patone 425
CMYK: 67/61/55/38
RBG: 74/73/77
HEX: #4a494d

Complementary Purples Palette

Purple Rush

CMYK: 66/77/4/0
RBG: 112/86/158
HEX: #70569e

Lovely Lilac

CMYK: 36/41/2/0
RBG: 165/149/196
HEX: #a595c4

Frosted Thistle

CMYK: 19/21/2/0
RBG: 203/195/200
HEX: #cbc3dc

Purple Cloud

CMYK: 3,5,0,0
RBG: 243/239/246
HEX: #f3eff6

Grape Juice

CMYK: 58/83/1/0
RBG: 129/77/157
HEX: #814d9d

Bee Balm

CMYK: 38/61/0/0
RBG: 162/117/179
HEX: #a275b3

Soft Lavender

CMYK: 15/23/0/0
RBG: 211/194/223
HEX: #d3c2df

Snow Drift

CMYK: 3/4/1/0
RBG: 243/240/244
HEX: #f3f0f4

Secondary Color Palette

WSU’s color system includes a broad palette filled with secondary colors that complement Weber’s primary purples. This does not give a free pass to use all colors at once or without consideration. In fact, all secondary colors should be used sparingly and with good intention, supporting our primary purples and never overpowering them.

Secondary colors can be a great way to add creative expression or visual interest to a project, but please use them in moderation, the integrity of the WSU brand will thank you for it.

Thermal Spring

CMYK: 69/1/25/0
RBG: 45/187/196
HEX: #2dbbc4

Fern

CMYK: 48/0/91/0
RBG: 145/199/79
HEX: #91c74f

Sunshine

CMYK: 5/34/99/0
RBG: 239/173/33
HEX: #efad21

Meadow Flower

CMYK: 0/76/64/0
RBG: 241/99/87
HEX: #f16357

COLOR ACCESSIBILTY

In accordance with design best practices, we must meet WebAim's AA accessibility standard and strive to meet the AAA standard whenever possible. Accessibility means making sure our content is readable and usable for all audiences, including those who might be visually impaired.

Some type color combinations don't meet accessibility standards due to insufficient foreground and background contrast (ie. white font on a light blue background), so please be mindful of how you use them. We encourage you to utilize this contrast checker tool if you are unsure of the contrast level of your chosen color combinations.

Add Colors to Your Adobe Creative Cloud Library