We welcome honest and open communication in any of our official university social media outlets (Facebook, Twitter, Instagram, YouTube, LinkedIn, Google+ and Pinterest). To maintain an appropriate social media atmosphere for a university setting, we offer these guidelines for faculty, staff and student workers who post on or manage official university social media accounts as part of their assigned work duties.
DEFINITION:Social media is defined as media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media include, but are not limited to, blogs, podcasts, discussion forums, RSS feeds, video sharing (e.g., YouTube, Instagram), microblogging sites (e.g., Twitter), and social networking sites (e.g., Facebook, LinkedIn, Google+, MySpace).
CONTENT:To be in compliance with various laws, the following content restrictions apply to accounts representing and managed by Weber State University. This does not include personal content on privately maintained social media accounts.
A. CONFIDENTIAL INFORMATIONNo one shall post confidential information about WSU students, employees or alumni. When posting materials, applicable federal requirements such as FERPA and HIPPA, as well as NCAA regulations, and all applicable university confidentiality policies, must be followed at all times. (See PPM 10-1 and 10-2)
B. COPYRIGHT AND FAIR USEWhen posting non-original materials, be mindful of the copyright and intellectual property rights of the original materials. Copyright law should be followed. For further clarification of copyright and fair use law, see PPM 5-41 and 5-43, and visit the U.S. Copyright Office website.
C. APPROPRIATE CONTENTWeber State University’s official social media accounts are to be regarded as a public forum. No one shall post inappropriate content, including but not limited to threatening, obscene, profane or pornographic messages and messages with hate speech.
D. USE OF THE WEBER STATE BRAND IDENTITYOfficial university accounts must appropriately use WSU’s official logos and/or marks. Any WSU logos or wordmarks used by departments or programs as an avatar for a social media account must be approved and unmodified, as directed by the Weber State University Branding Guide. Feel free to contact University Communications to get correct digital versions of the appropriate logo or wordmark.
E. REMOVAL OF CONTENT FROM THIRD PARTIESOfficial Weber State University accounts reserve the right to remove any content that violates the above guidelines and/or content that is unrelated to a thread, self- promoting or advertorial. Such content may be deleted at the discretion of WSU social media administrators.
Due to the evolving nature of social media, the policies and guidelines are subject to revision after review by the Marketing & Communications team and Web Management Portfolio. We also welcome feedback from the campus community. Please call 801-626-7581 or email firstname.lastname@example.org with any questions.
Author: Marketing & Communications